Customer loyalty

Customer Loyalty: How to Earn It, How to Keep It
Book (Jossey-Bass)

Discover Card Leads in Customer Loyalty for 16th Consecutive Year — MarketWatch
The most recent Brand Keys research found that brands need to continually delight consumers if they are to cement customer loyalty. "Discover's 16th win in a row -- for as long as we've been conducting the Brand Keys Customer Loyalty Engagement Index …

Commentary: Loyalty marketing drives sales and brand affinity — QSRweb.com
In a recent study by Granbury Restaurant Solutions about customer loyalty programs in restaurants, 82 percent of loyalty program members referred at least one person, and 42 percent referred four or more. Your most loyal, VIP customers are a powerful …

Customer Loyalty: Give This Brand A Valentine! — Forbes
A pair of turqoise boots. That's all it took for me to fall in love with Maverick Western Wear and become a loyal customer, even though the boots are the only purchase I have made there (yet). A small boutique in the stockyards district of Fort Worth, …

Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)
Book (Harvard Business Review Press)

Does a strong online presence encourage customer loyalty? — Retail Week
No longer seen as a separate entity from the physical store, however, retail websites must be consistent in their branding and messaging. In addition, retailers are now embracing social networking sites that offer unparalleled opportunities to reach a …

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Book (Bard Press)

ISBN13: 9781885167309
Condition: New
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SNIPPETS

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer...

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a...

TWEETS

Today, 11:32 AM from Pauline Hoogervorst
@PHoogervorst: Customer Service Tip: What Not to Do - Twenty Ways to Kill Customer Loyalty

Today, 10:55 AM from Dr. Steven Ethridge
@StevenCEthridge: Keep your business customers loyal and build Life Time Member Value using our proven Customer Loyalty Tracking Service

Today, 10:30 AM from Thomas Wieberneit
@twieberneit: The solution to the #customer #loyalty problem A silver bullet? Well, ... no; still interesting #scrm #crm